What Is Social Media
Social media are performance-based website services that allow the sharing of content, ideas, marketing, announcements, and just about any other communication.
Why You Need Social Media
The main reason is to Increase Brand Awareness. With social media, you can access nearly half the world’s population through low-cost means and reach highly targeted potential customers.
You can create engagement to boost sales and interest in products while positioning yourself as an authority in your particular field.
Social media provides low-cost way to be consistently in front of customers while engaging them in the value of your product and how it applies to viewers while generating significant “buzz” about your product to others in a “chain” effect that benefits you.