By Glen Williams


Web templates for WordPress sites streamline processes faster.

Compared to custom-coded sites, which can take months to complete, not to mention the expense and budget concerns are limited to time, expertise, and experience to construct. Custom-coded websites are for dedicated processing for connections to supply lines, accounting, stock, customer service, and other items that tie websites into business operating for smooth and efficient deliveries of products.

If you are a small business without multiple departments depending on one another then a “template” may be the best course of action.

Please note, before taking on ANY web project, consult with a qualified web consultant to get best practices for you to approach before making decisions and investments.

I suggest web templates are better for small businesses.

Here’s why

1. Budget, templates can keep your web project costs in check and manageable.

2. Completion Time, templates allow faster completion for your web project whether it is new or re-design.

3. The elimination of complex coding, there’s no need to go into the backend of templates to tweak, a good template will allow you to make custom changes you seek within its framework to avoid messing around with code that can cause nightmares.

4. Security, with a good template, will have updates to keep up with site plugin interactions and stop vulnerabilities that your site may experience. Updates are good to have to keep you up and running with minimal problems or issues.

5. Working well with plugins, WordPress has thousands and thousands of plugins for your site to function the way you want it. A well-designed template will accommodate your needs to specific requirements.


What to Watch With Templates

1.  All templates are not the same. Some are quality others are not. Do careful research when choosing a template, find out who the author is, get reviews, detect known issues. Take special note if the author/programmer has been in business a while and has the proper experience. The last thing you want is a template that breaks down and nobody is there to give advice or to fix problems.

2.  Make sure your template is “Responsive”. Responsive is the ability for your website to adapt to any screen it’s shown on such as phones, tablets, desktops. You want your site seen as best it can on all platforms

3.  Go with a template that’s highly customizable to not look like other sites created with the template. You want your site to stand out and not be some cookie-cutter design that many other businesses use, this also happens with hand-coded sites because developers use basic framework templates for all their work. Always ask the designer to provide you a working test mock so you can see for yourself how your website will interact with your current marketing and business.

4.  Acquire templates ONLY from reputable sources… some templates are from foreign countries with “back-door” entry built into them. Bad actors use your website for its email engine they can use to daisy-chain spam email to. They can also hack into your database stealing all of your customer engagements and monitor everything you do on your site. Make SURE you have fortified security only YOU control.

5.  Templates will not cost as much as hand-coded websites. Do not allow designers or agencies to charge you the same as if you are building a large website with capabilities that far exceed your needs. Do the research and know exactly what you’re getting into before your site begins and launches.


The Best Template… In My Opinion

There are many templates and site builders to choose from… DIVI, Elementor are very popular… then there are online site builders such as Wix and Squarespace.

My choice is Avada. Avada is an advanced template full of features to easily customize any website to fit the marketing it is designed for. It’s a top seller with hundreds of thousands sold and top-notch with security and updates. Amazing websites can be made from this template and it has high capability to conform to any business established graphic standards.

Your site should be the focal point of your marketing, not how it’s built. The purpose of your website is to convert visitors to clients or customers. Always present your best with your own business unique style and presence. Always have automatic backups and site monitoring. Protect your site with powerful anti-spam and anti-hack plugins that alert you when anything goes wrong. Along with a good hosting platform and a good template, you’ll have a worry-free site that you can direct concentration on your business and not worry if your site is up and running.

Hope this information helps, and I am available for any questions you may have. 

Please feel free to contact me.

Glen Williams
Owner, CEO
Marketcom123 Agency


Helpful Links

Should I Go with A Customer Website or Template


Avada WordPress Theme Review