Believe it or not, engagement is much higher on Instagram for brands than on any other platform. In fact, Instagram brand engagement surpasses that of Facebook by ten times, Pinterest by 54 times, and Twitter by 84 times.
One source attributes this to a policy which bars links from being present in captions, thus preventing certain companies from posting spam ads. Per Instagram Advertiser statistics, approximately 50 percent of Instagram users follow at least one business, while 60 percent claim to have learned about a certain product or service through the platform, and 75 percent take necessary action. That’s right… Instagram is the only platform that allows users to take certain actions (i.e. visiting a website) after examining an Instagram advertising post.
It offers an outlet for influencer marketing.
Influencer marketing is still a new practice, but that doesn’t mean it isn’t being talked about.
Influencer marketing is a process in which focus is placed on influential people rather than the target market. Instead of concentrating specifically on the audience it’s trying to reach, a company employs the services of a popular YouTube star or blogger to talk about the products in their videos and content, thus spreading awareness to their followers. Top tools for finding potential figures to assist in an Instagram influencer marketing program include Heepsy, Revfluence, and Shoutcart.
Images, images, images!
A picture is worth a thousand words, and Instagram takes this ideal to new heights every day.
Instagram is all about images, which per online standards, assist to drive traffic far better than written content. Studies show that businesses incorporating images into their posts receive 90 percent more shares than companies that don’t.
Images can do wonders for your business, particularly if you’re in the retail sector or sell specific products. Many customers will want to examine a product before they buy it, and your images can assist in cementing your clientele and followers by showing them what your company is all about and what you offer right from the get-go. Instagram is a platform built for beautiful imagery – so why not give your customers the visuals that’ll ensure their regular returns?
Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone — and their dog — is on the platform.
You may have also noticed the increase in brands who’ve developed a presence on the platform. But is Instagram worth their time, and should your business also be on the platform? The answer is yes, and here’s why:
- Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
- 60% of adults online use Instagram, including 35% of adults in the U.S..
- However, 80% of the app’s user base is outside the U.S.
- There are 25 million business profiles on Instagram.
- 80% of Instagram users follow at least one business, and 72% of users say they’ve purchased a product they’ve see on the platform.