Fractional CMO

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Fractional CMO2025-02-08T14:58:53-06:00

What Is A Fractional CMO?

A “Fractional CMO” is a part-time, outsourced marketing executive who acts as a company’s Chief Marketing Officer (CMO) but only works for a fraction of the time a full-time CMO would, providing strategic marketing leadership without the commitment of a long-term hire, typically at a lower cost. 

Key points about a fractional CMO:
    • Part-time engagement:

      They work for a set number of hours per week or month, depending on the company’s needs. 

    • High-level expertise:

      They offer strategic guidance and decision-making similar to a full-time CMO. 

  • Cost-effective:

    Companies can access experienced marketing leadership without the high salary of a full-time CMO. 

  • Suitable for smaller businesses:
    Particularly beneficial for startups or companies that may not be ready for a full-time CMO. 
marketing-strategy-1 Fractional CMO

Passionate – Dedicated – Professional

Fractional CMO

Benefits

A Fractional Chief Marketing Officer (FCMO) provides businesses with cost savings, flexibility, and specialized expertiseFCMOs can be a good fit for businesses that are growing, have budget constraints, or need to address specific marketing challenges. A Fractional Chief Marketing Officer (fCMO) can provide businesses with cost savings, flexibility, and specialized expertise. FCMOs can be a good fit for businesses that are growing, have budget constraints, or need to address specific marketing challenges.

Advantages
  • Cost Savings
  • Flexibility
  • Perspective Strategy
  • Expertise
Finding the Right FCMO
  • Identify Core Business Needs
  • Evaluate Strategic Vision
  • Progresss Reporting

Passionate – Dedicated – Professional

What Makes A Great FCMO For Your Business

Strategic Thinking

Develop comprehensive marketing plans and set clear goals

Adaptability

Flexibility to adjust to changing market dynamics, new technologies, and evolving business needs

Data Analysis

Reliance on data analysis to inform decision-making and measure marketing campaign performance

Passionate – Dedicated – Professional

What We Deliver

No single individual can substitute what a true marketing team can deliver. There’s LOTS of components involved with marketing and you want service who can select and get the best for your marketing delivery.

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  • Planning

  • Strategy

  • Execution

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  • Analytics

  • Reporting

  • Data Gathering

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  • Follow-Up

  • Support

  • Ongoing Strategy Session Meetings

How Our Services Work

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Services are à la carte… simply choose, add, experiment, and change anytime

  • New Websites and Upgrades
  • Branding and Logo
  • Business Collaterals – Business Cards, Printing, Mailers, etc.
  • SEO
  • Social Media
  • Content Copywriting
  • Blog / Article / Public Relations
  • Email Marketing
  • Develop and Execute Marketing Strategies
  • Overseeing Marketing Campaigns
  • Analyze Data and Metrics
  • Identify Growth Opportunities
  • Manage Marketing Budget
  • Provide Marketing Guidance
  • Ongoing Support

  • Marketing and Business Consulting

Our Marketing Service Delivery Process

  • 1
    Simply Fill Out Questionnaire To Get Started
  • 2
    Meeting To Go Over Your Marketing Objectives and Goals
  • 3
    We Will Make Proposal of Recommendations
  • 4
    Meeting To Discuss Project Parameters
  • 5
    Agree Work Services To Be Provided
  • 6
    Establish Budget Of Work To Be Performed
  • 7
    Establish Work and Project Management Schedule
  • 8
    Project Reporting Guidelines
  • 9
    Communication Protocals
  • 10
    Project Completion and Ongoing Requirements and Support

What To Expect

Expect Monthly Costs to be around $4,000 for General Marketing Services

  • Overseeing and Supervising Marketing Strategy Is Going As Planned
  • Monthly Progress Reports
  • Social Media Scheduling
  • SEO Monitoring

Additional Services

  • Website Monitoring, Protections, Back-Ups
  • Blog / PR Article Content Writing
  • Social Media Account Setup and Monitoring
  • Social Media Graphics and Content Creation
  • Additional Content Copywriting
  • Additional Data Gathering
  • Competitor Monitoring
  • Strategy Development and Changes
  • Email Marketing and Design
  • Email Database
  • Google PPC (Pay Per Click) Setup and Monitoring
  • Facebook Ads
  • Influencer Social Media Marketing Setup and Monitoring
  • Public Relations Content and Monitoring
  • Additional In-Depth Marketing Analysis and Reporting
  • Dedicated Marketing Support

Passionate – Dedicated – Professional

what people are saying

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“Glen is a good person to work with. ”

R. Ropp – Onpassive Founder

quotes-dark Fractional CMO

“Excellent Marketing Company!”

K. Mills – MBA Taxes

“I took a look at marketcom123 products and im mind blown i love this company’s amazing websites! ”

D Coin – Lamier Investment LLC

“I highly recommend Marketcom123 services. Under the leadership of Glen Williams, they can help your business reach more of your ideal customers with your products or services. Want to 10X your business ROI? See Glen ASAP.”

M. Toliver
Toliver Enterprises LLC

“Glen s a great resource for media marketing. He brings a wealth of experience and focuses on building a plan that is customized to you. Glen is creative and will work to understand your specific market needs and opportunities. If you’re looking for a true partner and a business relationship built on trust, please reach out to Glen. ”

L Van Dusen
KPL Coaching

“Glen Williams is a great resource!”

J. Kibler
MyUnlimited WP

Who-We-Are-Marketcom123-com-02-01-2025_01_02_PM Fractional CMO

Marketcom123 is an online marketing agency specializing in small business digital marketing development.

It was founded by Glen Williams in Atlanta, Georgia, in the 1990s, when the Internet was just being established.

The ability of this innovative, exciting “tool” to transmit and promote information globally struck as a big opportunity.

The opportunity to help markets by providing reasonably priced marketing services. Small enterprises might reach their potential with a little guidance and assistance, with our motto, “When You Succeed.. We Succeed.”.

Please get in touch with me anytime; I’m more than happy to answer any questions you may have.

Glen Williams

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