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June 27, 2024
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47 Website Statistics, Trends & Insights (2023 Update) REVIEWED BY: Elizabeth Kraus WRITTEN BY: Audrey Rawnie Rico Websites are crucial to ensuring
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So What is Small Business Digital Marketing?
Digital marketing is the use of digital channels, such as social media, websites, email, and search engines, to promote a product or service. It is a strategic approach that helps businesses reach their target audience and build brand awareness.
Why Digital Marketing Is Important for Your Business
In today’s digital age, having an online presence is crucial for businesses to stay competitive. Here are some reasons why you need digital marketing and promote the very best in your business:
- Wider Reach: By using digital channels, you can reach a larger audience compared to traditional marketing methods. This allows you to expand your customer base and increase sales.
- Cost-Effective: Digital marketing is more cost-effective than traditional marketing methods. With digital channels, you can reach a larger audience at a fraction of the cost.
- Targeted Advertising: With digital marketing, you can target specific demographics and interests, making your marketing efforts more effective and efficient.
- Measurable Results: Digital marketing allows you to track and measure the success of your campaigns. This helps you make more informed decisions and adjust your strategies accordingly.
- Builds Brand Awareness: By consistently promoting your brand online, you can build brand awareness and establish a strong online presence.
Many small businesses do not have budgets for broad range market penetration reach. It is very important to craft strategy to get your message out effectively and within your budget. This is where we come in, we simply ask to fill out an online form that gives us detail about your business where we can recommend best steps forward. It’s a very simple process and won’t take much of your time. We understand small business challenges.
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Websites
Don’t Be This Guy
Website Crash, Cyber Attack, Data Hack, No Backups
Our websites are designed to help you increase brand awareness, showcase your identity, highlight your offerings, and persuade consumers to choose you. Not only are our websites visually appealing, but they also prioritize security. We incorporate the latest security measures and provide 24/7 monitoring to ensure your site remains protected. Additionally, we proactively address any potential issues and ensure your site is always up-to-date. With our reliable hosting services, you can rest assured that your site will run smoothly, and we even provide backups and continuous monitoring to keep you online at all times. Trust us to provide a worry-free experience for your website.
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Content
Content marketing is a powerful strategy that not only attracts and engages your audience, but also helps to establish your brand as a trusted thought leader. By creating and sharing valuable and relevant articles, videos, podcasts, and other forms of media, you can build a strong connection with your audience and keep your business at the forefront of their minds when they are ready to make a purchase.
Through content marketing, you can establish yourself as an expert in your industry and promote brand awareness. This approach is a type of inbound marketing that focuses on attracting and retaining customers, making it an effective tool for customer loyalty.
The benefits of content marketing are backed by data, making it a proven and valuable tactic to incorporate into your marketing strategy. In fact, it can even give you a competitive edge. So take a look at the numbers and see for yourself how content marketing can benefit your business.
- Businesses with blogs get 67% more leads than other companies.
- 67% of business to business (B2B) marketers say B2B content marketing increases engagement and the number of leads they generate.
- 88% of people credit branded videos for convincing them to purchase a product or service.
We write your marketing content for websites and social media to promote and express your exact message.
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Social Media
Embracing the world of Social Media can certainly feel overwhelming. It involves a well thought out plan to effectively convey what your business has to offer and why it stands out among the competition.
No matter what industry you are in, whether it be selling products, providing services, or offering professional expertise, the approach remains the same. It requires careful consideration of how you present your business to the public.
Once your business is out in the open web, it can either be a smooth journey or a treacherous one. It is crucial to be fully prepared and have evidence to support any claims you make about your business. You are aiming to gain the trust of your audience, which includes providing guarantees, outlining return processes, ensuring fast delivery, and most importantly, delivering on your promises before promoting them online.
We create captivating posts that will make your business stand out and grab the attention of potential customers.
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SEO
SEO (Search Engine Optimization) determines where your business ranks on Google and other search engines.
There’s over 1.13 Billion websites on the Internet today and that’s a lot of competition.
We believe Local SEO is the best option for small businesses. You can rapidly build exposure and rapport with customers and clients on Google and Meta Business… They’re free to set up with no ongoing costs.
From these sources, you can get reviews, recommendations, and website links, all of which will help boost and increase your business marketing.
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Google and Facebook Ads
Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They’re extremely flexible, and you can start, stop, pause, or even adjust your bids at any time.
Google Ads, formerly called Google AdWords, is one of the most popular pay-per-click (PPC) advertising platforms in the world.
Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per mile (CPM), otherwise known as cost per 1,000 impressions. Facebook ads cost approximately 69¢ per click.
Facebook ads cost approximately $9.88 per 1,000 impressions.
Let’s get your PPC Ad Campaign up and running with winning strategy.
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Logos and Branding
Digital consumers like to be familiar with the brands they spend their money on. It’s true for Apple and Nike, but it’s also true for a local business, like a contractor or health care provider.
People can get to know a business online. Now, with the popularity of social media and video, this is an expectation.
- Branding provides Higher conversion rates, and referrals.
- Social Engagements
- Establishes Equity and Trust in Your Business
- Return on Investment ROI
- Created Value Market Share
Plus
- Eye-Catching Award Winning Professional Custom Logo Design
- Web and Print ROI
- Social Media Branding
- Business Cards
- Business Graphic Standards
- Ownership
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Takeaway
Investing in your business’s marketing is crucial for achieving a tenfold return on investment. With a solid strategy in place, you can surpass even your wildest dreams and propel your business to new heights. You don’t have to compete with multi-billion dollar corporations, but you can learn from their successful marketing techniques to effectively reach your target audience. Whether you want to be clever, informative, friendly, or humorous, your message should effectively resonate with your audience and drive profits for your business.
Let us help you establish a comprehensive digital marketing presence at an affordable price. Simply reach out to us with your specific needs, and we will promptly assist you.
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Perfect For Small Business
Comes complete with everything you need for worry-free websites with most features automatic that gets you up and running and able to tend to your business.
- Legal
- Health and Wellness
- Consultants
- Coaching
- Portfolio
- Personal
- Events / Announcements
- Food / Restaurant / Catering
- Handyman / Construction / Remodeling / Repair
- Landscaping / Maintenance
- Cleaning / Upkeep / Care Services
- Bookkeeping
- Virtual Assistant
- Ecommerce Sales Items
- Music / Broadcasting / Promotion / Sales
- Podcasts
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FAQ
How do we get started?
Simply get in touch with us and fill out our quick questionnaire so we can know more about your business. From there, we will provide a complete Proposal of Service for you and your team to review with estimated timeline to complete, service costs and terms.
What is turnaround time?
First we have to determine a strategy to move forward, from there we devise your content. Content is the most important and requires most time, from there we simply incorporate into website, social media and SEO keywords. This can be done relatively quickly with our step-process management, however depending on size of business, completion times can vary.
How many revisions are included?
We like to get your marketing strategy right. We’ll take the time to go over and understand what your goals and objectives are, that’s part of proposal. Our goal is to establish a core plan to complete your project task. Of course, minor changes are welcomed, but we try to cover as much as you desire in our proposal stage.
Will I own my website and brand?
Yes, once your project is completed and all terms are met, you own all of your content, graphics, SEO, social media with original files if you wish, however, should you make changes to your files that is solely your responsibility.
Easy No Hassle Process
What Our Clients Say
5/5
Our landscaping website and marketing is just what we needed.
P. Curtis
Specialty Gardens LLC
5/5
Thank You Glen for a wonderful fashion website, displays our clothing lines well.
G. Owens
GEO Fashions
5/5
Thank You Glen for business website, it is perfect for my needs.
G. Betancourt
B A Vetting Services
5/5
Everyone LOVES our website!… Thank You Glen for doing such a great job!
S. Garrison
Pueblo Solis Restaurant
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Developing A Market Strategy That Delivers Results: A Step-by-Step Approach
June 16, 2024
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By Glen Williams Owner, Marketcom123 Introduction In today’s fiercely competitive business environment, a well-crafted market strategy is no longer optional—it’s essential
24 Effective Marketing Materials for Small Businesses (Print + Digital)
June 4, 2024
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When it comes to marketing your small business, a diverse approach always works best. It’s always most effective to cover as much
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